The Money PagesWait—Where Did the Crackers Go?
The bag still costs $3, but there are fewer crackers inside.
Two made-up cracker bags both cost $3. The old bag holds 150 grams. The new one holds 120 grams.
That's 30 grams less for the same money.
People sometimes call this shrinkflation. The price stays the same, but the pack gets smaller.
Check the size as well as the price. A unit price, such as the price per 100 grams, can help you compare packs.
One smaller bag doesn't tell us what prices are doing across the whole economy. And a bigger pack isn't always better if it costs too much or you won't use it.
Money words
Unit price
The price for a set amount, such as 100 grams. It helps compare pack sizes.
Check the pack size as well as the price. The same price for a smaller pack means you get less.
